Norrsken Sessions #10 - with Oatly CEO, Toni Petersson

How liquid oats became a lifestyle

Toni Peterson - CEO Oatly

Oatly has transformed from a dull food processing company into a fearless challenger brand. What have they done to end up side by side with industry giants such as Disney and NBA on the list of the world’s top ten most innovative companies? This and more we'll get to know when Oatly CEO Toni Petersson, enter the Norrsken House stage for Norrsken Sessions #10. 

Oatly was founded back in 1990’s and were actually the first manufacturer to commercialize oat drink, a milk alternative based on oats. But before 2012, Oatly was just another milk alternative in the dairy section and it was more or less only lactose intolerant people who knew about their existence. 

Then Toni happened. Since he took over as CEO in 2012, Oatly's revenue has increased from 200 million SEK to 1 billion in 2018. The company has transformed from selling a milk alternative to selling a lifestyle. This change is the topic of the session and we'll dig deep to try and find the key ingredients that Toni’s put into the company to create a successful transformation.

Norrsken House Sessions is an interactive experience, where we invite you as an audience help us shape the conversation. Meet founders and entrepreneurs from all over the world who will share their stories and their perspectives on how we can build things that make the world a better place. During the evening you'll be part of an inspiring conversation followed by food, drinks and mingle.

Norrsken House: Where doing good meets modern technology

A tiny smartphone is powerful enough to guide 120 million Apollo 11 rockets to the moon. The tools to change the world are in the hands of millions. Yet we google cats. To us, life hacks aren't just about finding clever ways to make living easy, but about finding better ways to be humans. We investigate, ideate and invest with the ambition to create as much good as possible using what we know best: product and business development, creativity and technology. We work and scale as a business. We are always data-driven with clear metrics and a strong demand for profit. But for us, profit is measured not in money, but in lives.